Forum Posts

sifat
Feb 16, 2022
In Wellness Forum
LinkedIn has become a vital social media tool for brands and businesses. Your customers and prospective customers are on LinkedIn. Your investors and key stakeholders are on LinkedIn. Your employees and potential employees are on LinkedIn. With that, reputation management has become a crucial part of many businesses’ LinkedIn marketing strategy. Why is it important to grow your online reputation and brand on LinkedIn? According to Hootsuite, as the top-rated social network for lead generation, LinkedIn has become one of the most important social media platforms to invest in. Maintaining your online reputation and brand on LinkedIn can help build leads organically, grow your professional reputation, and increase your brand’s credibility and trust. Now that it’s time to up your game on LinkedIn, the first step is to make sure your Company Page is detailed and up-to-date. This is crucial if you’re looking to grow your audience and drive positive business results. With over 722 million users on LinkedIn, a detailed Company Page allows users to learn about your business, your brand, and job opportunities within your company. It is also a great platform to demonstrate your brand’s thought leadership to your audience. Having an incomplete LinkedIn Company Page won’t attract as many users to your page. Here are 11 tips to grow your online reputation and brand on LinkedIn: Tip #1: Ensure that branding is consistent across LinkedIn In order to grow your online reputation on LinkedIn, you need to ensure that your company’s branding is consistent across the platform. Many businesses and brands are actively using LinkedIn as a brand-building tool. This means making sure that the branding on your LinkedIn page mirrors the branding on your company’s website. Make sure you include your logo, company description, and a banner image to establish and sustain your company’s professional presence. This plays a fundamental role in acquiring new clients and retaining old ones. Tip #2: Incorporate rich-content features LinkedIn has become one of the top social media platforms for businesses and brands to demonstrate their thought leadership and expertise. If you’re looking to continually grow your online reputation and brand on LinkedIn, it’s important to evaluate and brainstorm the breadth and variety of content you are sharing on your company’s page. What type of content will appeal to and grow your LinkedIn audience? What do your followers want to know? These are key questions you should be constantly asking yourself. With that, a great tip to grow your online reputation is to incorporate rich-content features in your LinkedIn content strategy. Nike does an excellent job of maintaining a strong online reputation and brand on LinkedIn. They’re consistently incorporating rich media to tell their brand’s story in an engaging and compelling way. Tweet-from-Nike Incorporating rich media allows businesses and brands to offer a “richer” and more dynamic user experience. This encompasses any and all content that deviates from the generic static images and text. For example, videos are a key example of rich media content that you can use to ignite your marketing campaigns. Just like how videos can increase engagement Philippines Photo Editor with your blog posts, they can also increase engagement on your LinkedIn page. Other forms of rich media content include podcasts, e-books, whitepapers, and any other interactive content. Tip #3: Make use of your existing content streams Don’t know what type of content to post on your LinkedIn company page to grow your online reputation? It’s time to be resourceful! Do a content audit on the different platforms that you are already active on and repost content that has performed well on those platforms to LinkedIn. What content received the most Facebook or Twitter likes? Which posts had the most retweets or replies? Taking content from existing content streams can help build your brand on LinkedIn and can help you gain access to a whole new audience. Tip #4: Experiment with sponsored updates Tweet-from-Upfluence Sponsored updates are a unique feature offered by LinkedIn for companies who want to boost their posts on the LinkedIn platform. It provides companies with the opportunity to reach a wider audience beyond just their followers. Similar to Facebook or Instagram advertising or boosted posts, sponsored updates on LinkedIn allow you to expand your reach and target specific audiences. Tip #5: Participate in key groups and encourage colleagues/employees to connect Growing your online reputation and brand on LinkedIn is a two-way street. Not only do you have to make sure your company page is always up-to-date and populated with relevant content. It is also key to get involved within the LinkedIn community. This means participating in LinkedIn groups and communities and joining in the conversations within and across your network. This can help build a closer relationship between your brand and your audience.
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sifat
Feb 16, 2022
In Wellness Forum
Mardi Gras Casino is South Florida's premier casino and gaming destination offering a unique experience with over 70,000 square feet of casino excitement. Located in Hallandale Beach it is a long standing South Florida hotspot, attracting both vacationers and locals for over 70 years. WSI Goals Strengthen Mardi Gras’ position in Florida’s competitive gaming and entertainment market by improving company’s ranking on Google and other search engines Increase site traffic to the company’s West Virginia Casino & Hotel site Revamp websites of both of company’s properties and incorporate elements like conversion architecture and adequate SEO to maximize ROI Leverage effective digital marketing tools like PPC campaigns, social media marketing and blogs Increase visitors to the casino and reservations at the West Virginia Hotel and help grow membership in their Player’s Clubs Elevate overall awareness of the Mardi Gras brand Target Audience Local and visiting casino, racing and entertainment enthusiasts Services Provided By WSI Provided an effective SEO program consisting of 100 pages of original keyword rich content Built an entirely brand new 100 plus page websites Photo Editing Services for both Mardi Gras Casinos & Racetracks as part of a comprehensive online marketing program Developed powerful conversion architecture to the company’s site focusing on their key profit centers Provided the websites a new look and feel that has been integrated into the brand’s overall branding Provided daily content updates to the websites Managed the company’s social media marketing campaign; created new Facebook and Twitter pages, posted on them on a daily basis, developed exclusive Facebook and Twitter promotions and run Facebook ads Management of several ongoing PPC campaigns, developing a link building program as well as writing, optimizing and distributing several weekly blogs The Results Over 300% of increased site traffic volume during the initial 6-month period Dominant position in search pages for over 50 search terms; in several cases they dominated the first page and appeared multiple times with results from the site, blog and video channels Enormously successful pay per click campaign with an average of 122 calls per week at a cost of $2.38 per call in the initial 4-week stage
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