Jan 05, 2022
In Wellness Forum
Make sure that the list has been updated Fax Numbers recently. Good list companies run their lists through several databases obtained from the Direct Marketing Association and the US Post Office. These include removing the names of deceased persons, updating lists with the new addresses of people who have moved, and Fax Numbers suppressing (removing) people who have requested to be on the "Do Not Mail" list or preference list from the Direct Marketing Association. All of this may add costs at the beginning of a list rental process, but think about the Fax Numbers money wasted mailing pieces to people who cannot respond. If they've moved, died, or hate junk mail, why Fax Numbers mail to them in the first place? You're spending money on the creative design, the printing, the mailing house costs and postage, so save the money and don't mail to those people. Testing and Use of Direct Mail Lists Although the Fax Numbers minimum amount of names on n a typical direct mail list rental is around 5,000 to 10,000 names, many companies will allow you to rent a smaller segment for testing. Be sure to code your direct mail pieces with a unique phone number, source code or another method to track responses so you can Fax Numbers see which list performed the best. Mailing lists are rented for one time use or Fax Numbers multiple, unlimited uses. You'll be asked up front to specify which use you intend and most companies ask for a sample mail piece. One of the most frequently asked questions people new to direct mail ask me is, "Why can't I just pay for Fax Numbers one time use and then reuse the list, since most lists are provided electronically nowadays?" The answer is simple: you will be caught! Mailing list companies include addresses called "seeds" on their list which look to you and me like just any other name on the list, but actually go back to Fax Numbers the company or to someone employed by the company to monitor the list.
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