Homepage Articles Marketing Looks Aren't Everything: Why a Successful Infographic Is Much More Than Just a Design Looks aren't everything: Why a successful infographic is so much more than just a design Posted: 2020-12-10 This is a sponsored post written by Pixel Road Designs. The opinions expressed in this article are those of the sponsor. Over the years, our creative team at Pixel Road Designs has worked on hundreds of infographic projects for clients in various industries. One thing we've noticed across the board is that when starting an infographic project, clients are often hyper-focused on design elements like fonts, layouts, charts/icons, etc It is a mistake.
While these are very important elements of a successful infographic, focusing too much on the visual components can lead to hair masking service the loss of other crucial elements. The overall design can be visually appealing and alluring, but expert marketers and designers know that a successful infographic is about much more than a pretty exterior. The real power of an infographic is in the flow of the content, the visual story, and most importantly, the call to action. If you're looking to create an infographic that actually works for your business and accomplishes your marketing goals, always follow these four principles. 1) Make sure you are talking to your target audience When trying to identify your target audience for an infographic (or any other visual marketing piece), first consider your central message, then ask yourself two questions.
What's the best way to talk to them? An infographic is one of the most effective ways to visually communicate a compelling core message, so ask yourself these two questions every step of the way. For example, take a look at this Pixel Road Designs infographic recently created to promote Jay Baer's book, Hug Your Haters . Looks aren't everything: Why a successful infographic is so much more than just a design | SEJ The main message is so obvious it hits you right in the face: businesses lose money because they don't serve customers well. It is aimed directly at business owners who want to understand how to deliver customer service the right way in the age of social media. 2) Share fascinating or useful content Even the best graphic designer in the world can't make up for dull or obvious facts in an infographic.