Steven Woolway, executive vice president of business development at DoubleVerify, says: Publishers need to extract disparate data from all these dispersed connections, including DSPs, SSPs, and exchanges, and then they need to consolidate, organize, and normalize that data. Photo Retouching Service It is a cumbersome and repetitive process that diverts resources from more revenue-generating initiatives. These days, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges make it much easier to buy and sell ad spots. However, for these systems to work properly, they require the right kind of data so they can match ad inventory and publisher content to advertiser goals. Marketing agencies research their target audiences, create profiles of buyers, and research where to position their ads, to get the best visibility and engagement. As a publisher, you need to collect information about your readers and understand their behavior and demographics on a deeper level,
so you can create accurate and detailed profiles yourself. This way, you can attract the right kind of marketing agencies to advertise on your pages and encourage higher bids. If your data is insufficient, incomplete or incorrect, your website will be populated with the wrong type of advertising-related content, and neither the advertiser nor you will make a profit. Photo Retouching Service Guidance on Managing Data Asset Management In order to manage data effectively, publishers need to use data asset management and use a data management platform where they can store their assets.
Although it may seem simple, the successful implementation of the approach is rather complex. However, some factors can make the process more efficient:How to Effectively Manage Data Asset Management 1. Hire a data manager Managing data assets is complicated and time-consuming, and hiring a data manager will make things easier and more productive. Photo Retouching Service An expert will have the skills and knowledge to clean the data, structure it and reorganize it into assets. In addition, they will know how to standardize and organize data from different rationalizations and integrate them into the data management platform.