Let’s be clear: paying Google for ads won’t directly influence rankings. I love conspiracy theories as much as the next person, but Google isn’t going to rank you higher because you’re lining their pockets.
However, that doesn’t mean PPC can’t indirectly help you rank higher.
And that’s because PPC ads can help attract backlinks.
Don’t believe us? We recently spent $1,246 on Google ads with the intention of building links to one of our blog posts. The result? Backlinks from eleven new websites.
Now, this doesn’t mean you can run any old PPC campaign and watch the backlinks roll in. It needs to be strategic.
Learn how we did it in this video:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
8. PageRank doesn’t matter anymore
PageRank is the foundation of Google. It looks at the quantity and quality of backlinks to judge the value of a page.
Google confirmed that PageRank is still a ranking factor in 2018:
But ever since Google discontinued public PageRank scores in 2016, some people think that us SEOs shouldn’t be talking about this metric:
17 pagerank comment
There’s undoubtedly some merit to this argument. After all, there’s little point talking about a metric that we can no longer see. But the fact of the matter is that PageRank is still a ranking signal, which means that getting high-quality links to your web pages still matters.
This is further backed up by the fact that Ahrefs’ URL Rating (UR) correlates nicely with search traffic: